Our artist's name is Nicky Nash: The four main words to sum up our artist brand image is fun, bright, youthful and quirky. This is relevant as our artist's genre is pop, which is generally know as a fun type of music. Our artist's age is 20, so they will connect with the young target audience who are in the 14-25 age group.
Our artist has blue hair, to connote the brightness and fun of our brand image, it also fits with our theme of America. Our artist also wears quirky/ unique clothes which matches their brand image and makes them unique to other artists in different genres. The way they dress will also be similar to the target audience, making them feel closer to the artist. The costumes throughout this video will all be red, blue and white, to match the colours of the American flag. As our artist is British, it makes it relevant for our video to be mocking America.
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