Monday 10 October 2011

Research: Target Audience Questionnaire.

We made a questionnaire to give our to people that fit our target audience, we are going to give them out to 10 people to find out what people like in music videos and about people's individual music tastes to give us more insight into how to brand our artist and what to do with our music video.


After the questionnaires have been filled in, we will make several graphs/ charts to find out more information of what an audience expects from an artist and their video. 

The Results. 


this proves that 80% of our age target audience watch music videos.
This presents that there are several different ways in which our target audience watches music videos, this is because of Web 2.0 and the rise of social networking, as our target audience is young, most of them will have social networking, so our video will be shown and advertised on those sites.


70% of the people questioned said they prefer a mixture of both performance and story, therefore, in our video, we will strive towards putting both in.

Although rock and RnB have the highest amount of people choosing them as their favourite genre, our genre is a pop and indie hybrid, therefore 6 people voted for the genre we chose, making it the most popular within the people asked.

the most popular thing people would prefer in a music video is performance, we will not be making our video entirely performance based. Joint top with performance is costume, therefore we will focus a lot of the props, costumes and the image that the artist is presenting through costume choice.

This shows that all the people that we asked are within the target audience range, making our questionnaire relevant.

As the target audience say they sometimes look up to the artist, we will make sure that they present a positive image to be a good role model towards the young target audience.
Proving that a lot of people who are in this age group all like the same kind of music. Showing that there is a wide target audience for our genre of music.
Half of our target audience buy music videos, therefore we will choose to make a music magazine cover for the other element of our coursework.

Instead of drawing a Pie chart for question 11 and 12, because our research audience had different opinion of whom they like to listen to (artist/group), I decided to list the artist or group they like and why.
Q11. who's your favourite music artist/group?
Q.12. What makes you like them?
Within Temptation 
Results: Within Temptation-the singer has a beautiful voice and the band image is Gothic with good costumes and songs lyrics.
Ed Sheeran- the Acoustic version of his songs and his image
Rihanna

Don't really have a Favourite, like many- because of their music and video's
Beyonce- Independent woman
Beyonce
Pixie Lott- her fashion but also her music is very catchy and she produces the music that I like.
Ingrid Michaelson- their music
Rihanna and Michael Buble- their songs are always really good
Oasis- because their music is good
The Script-Good Music
The Gazette-they are very pretty 





Emma and Amna

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